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Lessons with Amazon

Lessons with Amazon: Long Product Sales Pages

November 27, 2010 by admin

If you have taken my 7day video course, you may have noticed in one of the modules that I emphasise the importance of content when creating product pages and descriptions for your ecommerce store. I did this quick video to show this in action, from our favourite teacher: Amazon. Amazon uses HUGE sales pages, and … [Read more…]

Posted in: Lessons with Amazon Tagged: Amazon, Ecommerce Store, Good Reason, huge sales pages, lessons with amazon long product sales pages, long product sales, product pages, Product Sales, Reason Check, Video Course

Amazon Goes After In-Store Sales With Barcode Scanner App

November 22, 2010 by admin

Great idea from Amazon as they launch a new app that allows shoppers to scan bar codes and compare products online. “We’ve worked hard to have low prices at Amazon, and we like it when customers comparison shop so they know they’re getting a good deal,” Sam Hall, director of Amazon Mobile said of the … [Read more…]

Posted in: ecommerce, Lessons with Amazon Tagged: Amazon, Barcode Scanner, Black Friday, Comparison Features, Comparison Shop, Confidence, Consumers, E Mail, Facebook, Hall Director, Holiday Shoppers, Insight, Iterations, Launch, Mobile Applications, Photo Option, Price Comparison, Sam Hall, Twitter, Video Games

Lessons with Amazon: Relationship Marketing

November 13, 2010 by admin

Amazon has so much to teach us. Above is a quick video I did on how they follow up with their customers to increase loyalty and repeat purchases. You can check out aweber here if you need a tool for email marketing.

Posted in: Lessons with Amazon Tagged: Amazon, Email Marketing, lessons, lessons with amazon relationship marketing, Loyalty, Marketing, quick video, relationship, Relationship Marketing, Tool

Lessons with Amazon: Cross Selling

November 5, 2010 by admin

Amazon has so much to teach us. Above is a quick video I did on how they use Cross Selling to increase their order value. Find cross sell items for your ecommerce store at Doba.

Posted in: Conversions, ecommerce, Lessons with Amazon Tagged: Amazon, cross, Cross Selling, Ecommerce Store, lessons, lessons with amazon cross selling, order value, quick video, sell, selling

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