Great idea from Amazon as they launch a new app that allows shoppers to scan bar codes and compare products online.
“We’ve worked hard to have low prices at Amazon, and we like it when customers comparison shop so they know they’re getting a good deal,” Sam Hall, director of Amazon Mobile said of the launch. Of course, the app only pulls in prices from its own site and affiliates, giving consumers a limited insight into what prices might be available across the Internet versus in-store.
Alongside the product and pricing information, the app also allows users to read Amazon.com user reviews and to share items via e-mail and text, or via social media sites Facebook and Twitter. According to Amazon, the app currently includes pricing information for millions of products, though the photo option currently only applies to books, DVDs, CDs, and video games.
Previous iterations of Amazon’s mobile applications have included price-comparison features, but Price Check is the first build specifically for that purpose, likely targeting holiday shoppers around Black Friday. “We hope this app will empower customers to shop with confidence this holiday and any other day,” Hall said.