50 Super Tips to Improve your E-commerce Store or Website

  1. If you’re launching a new site, or new content, write an introduction and submit it to social bookmarking sites like Digg, Reddit and Netscape. See 23 Top Social Bookmarking sites for more great places to submit your content.
  2. Create a Yahoo Group in the niche your site sits.
  3. Create a MySpace account and use it to publicise your site.
  4. Bookmark your site on Del.icio.us and if you’re really keen, add a Del.icio.us button to your homepage.
  5. Create a Technorati account and “claim” your blog.
  6. Submit your site to free, search engine friendly directories. An excellent list can be found at Info Vilesilencer.
  7. Conduct a survey. This is an excellent way to generate offline publicity. Or conduct a free online survey using surveymonkey – this is a great way to understand your customers and tweak your offer.
  8. Place a free ad for your company on Gumtree.
  9. Syndicate your site’s content by using an RSS feeds.
  10. Submit your RSS feeds to aggregator sites like FeedBurner, Squidoo, Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury. Stolen from DigitalPoint
  11. Write an article related to your site and submit it to article sites.
  12. Sign up to StumbleUpon and get your friends to Stumble your site.
  13. Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.
  14. Set up a 301 redirect to take traffic from your non-www address to your www address. See here for more info.
  15. Add a link to your site in the signature of any forums you post on.
  16. Tell your friends about your site. It’s free advertising init.
  17. Speel cheek ur stie. Nothing appears more amateur than a site with typos or spelling mistakes.
  18. Test your site and make sure it appears correctly in all major browsers.
  19. Buy enough hosting. No one likes a slow site.
  20. Don’t worry about PageRank – worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.*
  21. Offer a competition related to something in the news – so football around the time of the World Cup etc.
  22. Add a “Tell a Friend” function to your site, so people can easily recommend you to their mates.
  23. Have a Sitemap on your site to allow users to navigate around quickly and to aid the search engines.
  24. Have a nice keyword rich title at the top of each of your pages. Users and search engines both like descriptive titles.
  25. Include a Feedburner button on your site so people can easily subscribe to your feed.
  26. If you use PPC then create a landing page for each of your AdWords – it’ll boost your conversations no end.
  27. Create a Press section on your site where can you store all your press releases, logos and banners.
  28. Add a link to your site from within your eBay profile.
  29. Ask your friends to give you honest feedback on your site.
  30. The best way to find someone to do any kind of work on your site is through personal recommendation.
  31. Gain exposure by submitting photos and pictures to Flikr.
  32. Share your banners on banner exchange sites.
  33. Offer something for free. Free is good. People tell their friends about free stuff.
  34. Tell your neighbours, you never know what contacts they might have.
  35. Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all complement email, phone and a real address.
  36. Advertise your site on Craigslist. It’s free, relevant and localised.
  37. Do NOT use frames.
  38. Submit your site to DMOZ.org. It may take time, but it’s worth it.
  39. Create an XML sitemap of your site and submit it to Google.
  40. Get a custom t-shirt made with your website url on it, and wear it often.
  41. Ask a large breasted lady to wear one too.
  42. Sign up with an affiliate programme to sell your product, or if you’re a publisher, make some cash!
  43. On your Contact Page ask people if they mind receiving your newsletter.
  44. Send out a newsletter!
  45. Go to a free seminar for Website owners. You might learn something.
  46. Find quality and relevant blogs and leave a comment (with a link back to your site of course).
  47. Don’t pay people to submit your site to search engines. It’s a waste of money.
  48. YouTube and Google Video are excellent portals on which to launch a viral campaign.
  49. Giving away an eBook is an excellent way to generate word-of-mouth about your site.
  50. If you sell products that are advertised on television by the manufacturer, add “As Seen on TV” to your site!

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